Let’s Get in touch
I’d love to hear from you
Have a question about my design process or want to chat about a project?
Reach out and let’s start a conversation.
![[digital project] image of a graphic design on a screen (for a web design agency)](https://cdn.prod.website-files.com/image-generation-assets/93a40c7f-85e0-434a-ab65-ea3e9a955422.avif)
Have a question about my design process or want to chat about a project?
Reach out and let’s start a conversation.
Hi there! I’m Annika, a Product Designer based in Frankfurt, passionate about turning ideas into intuitive, engaging solutions.
Explore my work and see how thoughtful design creates meaningful connections.
![[digital project] image of a graphic design on a screen (for a web design agency)](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/68f4cf73722013c7ba956dfa_Portrait_2025_small_1x1_1.jpg)
Explore a selection of my recent projects—each one thoughtfully designed and briefly introduced to give you a glimpse into my work.
![[digital project] image of industry insights article (for a pr firm)](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/68b2cf8555767e4fa8c14a28_20250808_1458_Floating%20Smartphone%20Interfaces_remix_01k24w2yh5ebgazhpfacn16mcm%201%20Kopie.png)
Evolving the Store into a seamless, driver-centric experience by unifying purchasable and active products.
![[digital project] image of industry insights article (for a pr firm)](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/6895ed24554bf9dd34cbb1c8_Frame%2072.png)
A browser-based 1:1 infotainment simulation that offers an emotionally engaging, tutorial-driven experience — helping users discover key features and build confidence in using Kia’s in-car tech.
![[interface] interface of ai tool (for an ai saas company)](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/68ebe52c4635867a6137faef_LH_Intercont_Tablet_Mockup_small.png)
A premium experience for operating the new First Class suites with sophisticated seat & light settings for 1 or 2 passengers.
![[interface] interface of ai tool (for an ai saas company)](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/689210b126fcceb0231a1e23_Lufthansa_Fare_Family_1.png)
Empowering travelers to choose with confidence by reimagining how fare families are presented and used.
![[interface] interface of ai tool (for an ai saas company)](https://cdn.prod.website-files.com/image-generation-assets/ab6fae58-f567-48e7-8371-047d4fd334b8.avif)
A peek into how I untangled complex choices for travelers, from first sketches to polished UI.
![[headshot]](https://cdn.prod.website-files.com/image-generation-assets/181c9599-3aac-44be-b374-4ae7f97ca0ec.avif)
Practical ways I make sure digital spaces are welcoming and usable for all, with real-world examples.
![[headshot]](https://cdn.prod.website-files.com/image-generation-assets/4c7f79bc-8bb6-400e-8d3f-ccdd98ccf3d6.avif)
How I built a flexible design system for a SaaS dashboard, balancing creativity and consistency.
![[headshot] image of satisfied customer shaking hands with company representative (for a fintech company)](https://cdn.prod.website-files.com/image-generation-assets/bca714cf-5c5d-4fef-b711-f7d41c7aa7e2.avif)
![[digital project] image of past client project on a digital tablet screen (for a graphic design studio)](https://cdn.prod.website-files.com/image-generation-assets/bae48544-d1e3-48e8-9d13-8faef060609a.avif)
Stories from working side-by-side with engineers, PMs, and partners to turn concepts into reality.
![[headshot] image of customer (for a gym)](https://cdn.prod.website-files.com/image-generation-assets/3018b4ad-bd2c-44ce-a2ef-8be3f2c54e19.avif)
![[digital project]](https://cdn.prod.website-files.com/image-generation-assets/e39fb8bf-39ed-42f8-80df-b58b3548df3b.avif)
My process for making news site navigation more intuitive, so visitors can discover content with ease.
![[headshot] image of customer](https://cdn.prod.website-files.com/image-generation-assets/ae2465ed-1097-4e87-a339-7e419460228e.avif)
How I chart and refine user paths to make every interaction smoother and more rewarding.
![[headshot] image of customer (for a dental office)](https://cdn.prod.website-files.com/image-generation-assets/fa883ee3-f916-4b10-a97f-5a09f57cf221.avif)
A look at how I used design thinking to address real user needs in a healthcare app.
![[headshot] image of satisfied customer](https://cdn.prod.website-files.com/image-generation-assets/6424a04e-0cbc-4cd4-8876-8739777910a8.avif)
![[interface]](https://cdn.prod.website-files.com/image-generation-assets/7242a218-8189-47b9-9aea-cf5b95383cd5.avif)
Follow the journey from early concepts to interactive wireframes, with tips for quick, meaningful iteration.
![[headshot] image of customer (for a pr firm)](https://cdn.prod.website-files.com/image-generation-assets/1aed5a9e-01ce-4694-970f-6608d91fe9bc.avif)
![[team] image of individual team member](https://cdn.prod.website-files.com/image-generation-assets/49166981-0557-42ed-a358-1ba9da1307e2.avif)
How I helped a boutique retailer create a smoother, more delightful product discovery and checkout experience.
![[headshot] image of customer (for a ai fintech company)](https://cdn.prod.website-files.com/image-generation-assets/8fb1700b-ee9a-43e6-81c5-80d1d229cd0e.avif)
My process for gathering insights from users and making thoughtful, data-driven design changes.
![[headshot] image of customer (for a fine dining restaurant)](https://cdn.prod.website-files.com/image-generation-assets/9d59f541-9954-4763-8046-01c4038798a4.avif)
How I worked with a startup to shape their brand’s look and feel, from colors to icons.
![[headshot] image of customer (for a grocery store)](https://cdn.prod.website-files.com/image-generation-assets/f3705c3e-082b-4179-a988-2241f2ed2913.avif)
![[digital project] image of branding project (for a digital marketing & advertising agency)](https://cdn.prod.website-files.com/image-generation-assets/58b3a914-00f8-4e93-900f-07170a7e9913.avif)
Balancing what stakeholders want with what users need—insights from recent project work.
![[headshot] image of customer for a department store](https://cdn.prod.website-files.com/image-generation-assets/289d8e43-ec34-498a-b411-33c088924238.avif)
My approach is rooted in empathy, iteration, and collaboration. These values shape how I solve problems, communicate with teams, and design experiences that are both functional and meaningful.
Here’s how they come to life in my work:
Every project begins by listening. I connect with users to understand their needs, making sure every choice is shaped by real experiences and honest feedback.
Design is all about discovery. I love to try new ideas, gather feedback, and refine each detail—always learning and improving along the way.
Collaboration is at the heart of great design. By working closely with others, I help turn shared ideas into solutions that make a real difference.
Designed and optimized user experiences for leading automotive brands like Mercedes-Benz and Kia, collaborating with cross-functional teams to translate complex requirements into streamlined, customer-focused solutions.
Elevated the traveller experience for Lufthansa Group by crafting user-centered concepts that simplified complex travel processes into seamless journeys from booking to arrival at destination.
Developed a consulting app for field sales teams to streamline customer advisory processes and improve on-site experience.
Step into my creative process — where every project starts with curiosity and ends with thoughtful, user-centered solutions. Here, you’ll find the details, challenges, and discoveries that shape each design. Let’s discover what’s possible together.
Here’s a peek at the design skills and creative tools I use to bring projects to life. From understanding users to crafting polished prototypes, these are the essentials that help me design with empathy and purpose.
![[interface]](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/6846c44b7dbf9e1d9d1c764c_Frame%202375.png)
I dig deep into user needs, mapping journeys and uncovering insights that lead to meaningful, intuitive experiences.
![[background image] image of educational brochures (for a university)](https://cdn.prod.website-files.com/6841b83f783621f2e7e8718b/689615afc875eb5d6e51a165_cf8693d348be059411068417298075a7_20250808_1714_Elevated%20Chat%20GPT%20Icon_remix_01k253tkk6ervvj5tb98cem1n7.png)
Whether I’m sketching ideas or building high-fidelity designs, I use a flexible set of tools to turn vision into reality.
Have a question about my design process or want to chat about a project?
Reach out and let’s start a conversation.
